Puglia Pop champions a new generation of Italian winemaking, blending artistic flair with deep respect for nature. Based in Salento and Manduria, the winery embraces organic farming, minimal intervention, and sustainable vineyard practices to protect the biodiversity of Puglia’s sun-drenched terroir.

Each vibrant bottle—from Luminaria Primitivo di Manduria to Fico Susumaniello and Triglia Negroamaro Rosé—reflects the winery’s eco-conscious spirit and Mediterranean energy. Fermented with indigenous yeasts and crafted using low-impact methods, these wines deliver purity, balance, and authenticity in every sip.

Puglia Pop is more than wine—it’s a celebration of sustainability, art, and Italian soul.